About us

We belong outside

Belong crafts versatile outdoor apparel for those who find adventure everywhere. Our products are an ode to the timeless pursuit of freedom and fulfillment that we find most in nature, tuning into our surroundings and venturing further. We innovate designs and materials to create everyday wear that wants to be outside as much as you do.

The drive to adventure never fades – it evolves.

We may not have the same time for outdoor exploration, but the pull to adventure never disappears. Belong was built to reignite the simple joy of playing outside – the kind we knew as kids – and make space for it in real, everyday life. From the remote office, to the remote wilderness, and everywhere in between.

Words we live by

Life begins at the edge of your comfort zone

We believe in stepping out of our comfort zone. Trying, adapting and going again. Because every great adventure often starts with elements of the unknown.

Be where your feet are

The outdoors has a way of making you feel present, free and fulfilled. We’re here for those moments – however and wherever we find them.

Adventure is better shared

There's power in doing what you love, together. We believe the best adventures aren’t just about where you go or what you do, but who you go with.

Play outside, responsibly.

We believe in chasing adventure with open eyes and a light footprint. Enjoying the outdoors – with respect and care for the places explored and the people we share them with.